Archive for January 2020
Shared Short Codes: Buyer Beware.
Whether you are new to SMS Marketing or a veteran, the information in this post will be helpful in understanding and navigating the pitfalls of shared short codes. Before we begin let’s review some definitions. A short code is a five or six digit phone number companies use to send text messages to. These messages…Read More
SMS Marketing: 2020 Guide for Direct-to-Consumer Brands
SMS marketing is not new in practice and yet, is still a nascent channel for how brands should be communicating with their customers. SMS marketing is gaining broader adoption when it comes to simple use cases such as blasting messages or sending alerts. Most SMS marketing solutions focus on using messaging in the same way…Read More