Effective May 1, 2020 T-Mobile has made significant policy updates for SMS cart abandonment notifications. All eCommerce businesses should pay attention as the changes rolled out are likely to be broadened and adopted by all major carriers. Not complying with these rules could land you and your eCommerce business in hot water. Chatitive monitors compliance…

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SMS Marketing Automation

SMS Marketing Automation: Buy vs. Build SMS marketing is picking up momentum. Consumers are increasingly asking for personalized brand experiences and increasingly ignoring older channels of communication such as email marketing. When it comes to customer acquisition, marketing, ecommerce & customer support use cases, SMS marketing is now gaining traction for direct-to-consumer, mobile first brands.…

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shared short codes

Whether you are new to SMS Marketing or a veteran, the information in this post will be helpful in understanding and navigating the pitfalls of shared short codes. Before we begin let’s review some definitions. A short code is a five or six digit phone number companies use to send text messages to. These messages…

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SMS marketing is not new in practice and yet, is still a nascent channel for how brands should be communicating with their customers. SMS marketing is gaining broader adoption when it comes to simple use cases such as blasting messages or sending alerts. Most SMS marketing solutions focus on using messaging in the same way…

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In a world cluttered by delivery apps, Peach wanted to create an easy-to-use, attention-grabbing mobile messaging solution to help solve the age-old question office workers often have; “what’s for lunch?” With Chatitive, Peach found a reliable text messaging partner who could not only scale to tens of thousands of mobile text conversations with customers per…

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Mobile marketing via messaging is the fastest and most effective way to connect with your customers. This overview provides ecommerce and direct-to-consumer online businesses with five easy text message marketing strategies. If your business is already using traditional notification-based messaging, you will discover new ideas for taking your existing messaging capabilities to the next level.…

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Blue Fever helps teens cope with emotional distress and feelings of isolation. The system uses predictive AI to deliver videos and content tailored to the user’s mood, direct to their mobile device. To accomplish millions of monthly user interactions, Blue Fever relies on Chatitive’s context-aware, conversational messaging platform. Feeling Blue For teen girls, digital devices…

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