Podcast
SMS Marketing Podcast: Creating next generation texting conversations for DTC brands
In this episode of “Left on Read,” co-hosts Andrew Davis and Nate Odell discuss the ways in which brands can elevate their SMS/MMS marketing strategy. By making the channel 2-way compatible, innovative brands are going beyond spray-and-pray/promotional marketing. By collecting customer replies and transforming that data into robust workflows, brands are expanding text channel…
Read MoreSMS Marketing Podcast: What you need to know about shared short code obsolescence
In Left on Read’s inaugural podcast, hosts Drew Davis and Nate Odell discuss the history of shared short codes, why the practice of marketing with them is changing, and how dedicated short codes and 10DLC are allowing marketers to create more robust customer journeys.
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