Shopify SMS Marketing

eMarketer recently published an article highlighting emerging cosmetics brand and Chatitive customer PeaceOut Skincare and focusing on their explosive growth using SMS marketing. PeaceOut is a direct-to-consumer business built on Shopify and have been reimagining what direct-to-consumer engagement should be during the pandemic. After vetting many other Shopify SMS marketing technologies, PeaceOut selected Chatitive to…

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SMS Marketing Podcast

Nate and Drew give a round-up of how the eCommerce marketing landscape more than two months into widespread economic shut down. Recommended reading for this podcast: https://venturebeat.com/2020/04/29/spotify-listening-habits-during-the-pandemic-make-every-day-look-like-the-weekend/ https://www.businessinsider.com/shopify-ceo-says-retail-changes-expected-2030-are-happening-today-2020-5 https://fortune.com/2020/04/20/coronavirus-retail-industry-ecommerce-online-shopping-brick-and-mortar-covid-19/ Drew: I’m just looking at Shopify’s history over the last two months. Insane. Just… Nate: You know, who else, you know who else is absolutely crushing…

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SMS Marketing Podcast

Left on Read is back from a short hiatus to discuss new rules imposed by T-Mobile regarding SMS cart abandonment messages. Nate and Drew discuss what these new rules mean and how they will impact SMS marketing in the short and long term. Read more about the new rules at: https://chatitive.com/abandoned-shopping-cart-sms-rules-t-mobile/ Drew: Hello and welcome to…

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Effective May 1, 2020 T-Mobile has made significant policy updates for SMS cart abandonment notifications. All eCommerce businesses should pay attention as the changes rolled out are likely to be broadened and adopted by all major carriers. Not complying with these rules could land you and your eCommerce business in hot water. Chatitive monitors compliance…

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SMS Marketing Podcast

Hello again! In this episode Drew and Nate veer off the “non-salesy” tenant of “Left on Read” to talk about Chatitive’s new SMS ROI calculator, a nifty free tool that compares your current email marketing ROI to results you could be seeing with a context aware messaging platform like Chatitive. Try it out at textingroi.com.…

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SMS Marketing Automation

SMS Marketing Automation: Buy vs. Build SMS marketing is picking up momentum. Consumers are increasingly asking for personalized brand experiences and increasingly ignoring older channels of communication such as email marketing. When it comes to customer acquisition, marketing, ecommerce & customer support use cases, SMS marketing is now gaining traction for direct-to-consumer, mobile first brands.…

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shared short codes

Whether you are new to SMS Marketing or a veteran, the information in this post will be helpful in understanding and navigating the pitfalls of shared short codes. Before we begin let’s review some definitions. A short code is a five or six digit phone number companies use to send text messages to. These messages…

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