eCommerce
SMS Marketing Automation: Buy vs. Build
SMS Marketing Automation: Buy vs. Build SMS marketing is picking up momentum. Consumers are increasingly asking for personalized brand experiences and increasingly ignoring older channels of communication such as email marketing. When it comes to customer acquisition, marketing, ecommerce & customer support use cases, SMS marketing is now gaining traction for direct-to-consumer, mobile first brands.…
Read MoreSMS Marketing Podcast: What you need to know about shared short code obsolescence
In Left on Read’s inaugural podcast, hosts Drew Davis and Nate Odell discuss the history of shared short codes, why the practice of marketing with them is changing, and how dedicated short codes and 10DLC are allowing marketers to create more robust customer journeys.
Read MoreShared Short Codes: Buyer Beware.
Whether you are new to SMS Marketing or a veteran, the information in this post will be helpful in understanding and navigating the pitfalls of shared short codes. Before we begin let’s review some definitions. A short code is a five or six digit phone number companies use to send text messages to. These messages…
Read More5 successful SMS marketing strategies for ecommerce
Mobile marketing via messaging is the fastest and most effective way to connect with your customers. This overview provides ecommerce and direct-to-consumer online businesses with five easy text message marketing strategies. If your business is already using traditional notification-based messaging, you will discover new ideas for taking your existing messaging capabilities to the next level.…
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