eCommerce
Chatitive Shopify SMS Marketing–One of the Most Effective Channels
eMarketer recently published an article highlighting emerging cosmetics brand and Chatitive customer PeaceOut Skincare and focusing on their explosive growth using SMS marketing. PeaceOut is a direct-to-consumer business built on Shopify and have been reimagining what direct-to-consumer engagement should be during the pandemic. After vetting many other Shopify SMS marketing technologies, PeaceOut selected Chatitive to…
Read MoreSMS Marketing Podcast: How COVID-19 is impacting eCommerce marketing
Nate and Drew give a round-up of how the eCommerce marketing landscape more than two months into widespread economic shut down. Recommended reading for this podcast: https://venturebeat.com/2020/04/29/spotify-listening-habits-during-the-pandemic-make-every-day-look-like-the-weekend/ https://www.businessinsider.com/shopify-ceo-says-retail-changes-expected-2030-are-happening-today-2020-5 https://fortune.com/2020/04/20/coronavirus-retail-industry-ecommerce-online-shopping-brick-and-mortar-covid-19/ Drew: I’m just looking at Shopify’s history over the last two months. Insane. Just… Nate: You know, who else, you know who else is absolutely crushing…
Read MoreSMS Marketing Podcast: New T-Mobile SMS Cart Abandonment Rules
Left on Read is back from a short hiatus to discuss new rules imposed by T-Mobile regarding SMS cart abandonment messages. Nate and Drew discuss what these new rules mean and how they will impact SMS marketing in the short and long term. Read more about the new rules at: https://chatitive.com/abandoned-shopping-cart-sms-rules-t-mobile/ Drew: Hello and welcome to…
Read MoreNew T-Mobile SMS Cart Abandonment Rules
Effective May 1, 2020 T-Mobile has made significant policy updates for SMS cart abandonment notifications. All eCommerce businesses should pay attention as the changes rolled out are likely to be broadened and adopted by all major carriers. Not complying with these rules could land you and your eCommerce business in hot water. Chatitive monitors compliance…
Read MoreSMS Marketing Podcast: Chatitive SMS ROI vs Email
Hello again! In this episode Drew and Nate veer off the “non-salesy” tenant of “Left on Read” to talk about Chatitive’s new SMS ROI calculator, a nifty free tool that compares your current email marketing ROI to results you could be seeing with a context aware messaging platform like Chatitive. Try it out at textingroi.com.…
Read MoreSMS Marketing Podcast: What the Future of RCS Means for Text Marketing
Still working remotely, Drew and Nate discuss the innovations taking place in RCS (Rich Communication Services) and what it will mean for business to consumer texting in the future. RCS is scheduled to be rolled out across all major carriers in the United States later this year. Dubbed by many the “App Killer,” RCS…
Read MoreSMS Marketing Podcast: How to build a list of SMS subscribers for your brand texting campaigns
It’s business as usual, but Drew and Nate take the podcast remote as the risk of a COVID-19 outbreak in the greater Seattle region grows. In this episode Drew and Nate outline strategies to gain/grow a list of SMS subscribers. Robust brand texting platforms such as Chatitive allow their customers the opportunity to collect phone…
Read MoreSMS Marketing Automation: Buy vs. Build
SMS Marketing Automation: Buy vs. Build SMS marketing is picking up momentum. Consumers are increasingly asking for personalized brand experiences and increasingly ignoring older channels of communication such as email marketing. When it comes to customer acquisition, marketing, ecommerce & customer support use cases, SMS marketing is now gaining traction for direct-to-consumer, mobile first brands.…
Read MoreSMS Marketing Podcast: What you need to know about shared short code obsolescence
In Left on Read’s inaugural podcast, hosts Drew Davis and Nate Odell discuss the history of shared short codes, why the practice of marketing with them is changing, and how dedicated short codes and 10DLC are allowing marketers to create more robust customer journeys. Drew (00:23): Hello and welcome to Left on Read, a…
Read MoreShared Short Codes: Buyer Beware.
Whether you are new to SMS Marketing or a veteran, the information in this post will be helpful in understanding and navigating the pitfalls of shared short codes. Before we begin let’s review some definitions. A short code is a five or six digit phone number companies use to send text messages to. These messages…
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