Marketing
SMS Marketing Podcast: Top Five SMS Marketing Mistakes to Avoid
Left on Read is back and discussing the top five SMS marketing mistakes modern marketers should avoid. You collect mobile phone numbers at a massive scale but do not opt in, or nurture the new subscriber in an appropriate time frame. Your SMS marketing promotions are the same as your email promotions. Your acquisition entry…
Read MoreSMS Marketing Podcast: Chatitive SMS ROI vs Email
Hello again! In this episode Drew and Nate veer off the “non-salesy” tenant of “Left on Read” to talk about Chatitive’s new SMS ROI calculator, a nifty free tool that compares your current email marketing ROI to results you could be seeing with a context aware messaging platform like Chatitive. Try it out at textingroi.com.…
Read MoreSMS Marketing Podcast: What the Future of RCS Means for Text Marketing
Still working remotely, Drew and Nate discuss the innovations taking place in RCS (Rich Communication Services) and what it will mean for business to consumer texting in the future. RCS is scheduled to be rolled out across all major carriers in the United States later this year. Dubbed by many the “App Killer,” RCS…
Read MoreSMS Marketing Podcast: How to build a list of SMS subscribers for your brand texting campaigns
It’s business as usual, but Drew and Nate take the podcast remote as the risk of a COVID-19 outbreak in the greater Seattle region grows. In this episode Drew and Nate outline strategies to gain/grow a list of SMS subscribers. Robust brand texting platforms such as Chatitive allow their customers the opportunity to collect phone…
Read MoreSMS Marketing Podcast: Don’t be seduced by unintelligent text marketing solutions
In this episode of Left on Read, Nate and Drew discuss what is separating first generation SMS marketing from the innovation leaders in text marketing such as Chatitive. Terms such as “two-way texting”, “conversational SMS,” and “personalized mobile messaging” are confusing and can make it difficult selecting a text marketing platform for your brand. In…
Read MoreSMS Marketing Podcast: Buy vs. Build. What to expect when tasked with developing your SMS marketing strategy.
In this episode of “Left on Read,” hosts Drew Davis and Nate Odell are joined by Chatitive’s CTO Daniel Pirone to discuss the trials, pitfalls and slippery slopes of building your own SMS marketing platform. Often times innovative, direct-to-consumer brands try to go it alone and build their own SMS marketing technology while not considering…
Read MoreSMS Marketing Podcast: Creating next generation texting conversations for DTC brands
In this episode of “Left on Read,” co-hosts Andrew Davis and Nate Odell discuss the ways in which brands can elevate their SMS/MMS marketing strategy. By making the channel 2-way compatible, innovative brands are going beyond spray-and-pray/promotional marketing. By collecting customer replies and transforming that data into robust workflows, brands are expanding text channel…
Read MoreSMS Marketing Automation: Buy vs. Build
SMS Marketing Automation: Buy vs. Build SMS marketing is picking up momentum. Consumers are increasingly asking for personalized brand experiences and increasingly ignoring older channels of communication such as email marketing. When it comes to customer acquisition, marketing, ecommerce & customer support use cases, SMS marketing is now gaining traction for direct-to-consumer, mobile first brands.…
Read MoreSMS Marketing Podcast: What you need to know about shared short code obsolescence
In Left on Read’s inaugural podcast, hosts Drew Davis and Nate Odell discuss the history of shared short codes, why the practice of marketing with them is changing, and how dedicated short codes and 10DLC are allowing marketers to create more robust customer journeys. Drew (00:23): Hello and welcome to Left on Read, a…
Read MoreShared Short Codes: Buyer Beware.
Whether you are new to SMS Marketing or a veteran, the information in this post will be helpful in understanding and navigating the pitfalls of shared short codes. Before we begin let’s review some definitions. A short code is a five or six digit phone number companies use to send text messages to. These messages…
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