brand texting

Email marketing giant Mailchimp has acquired Chatitive in a deal that will aim at giving SMB customers the ability to interact with consumers via text messaging. In a feature for Fast Company, Mailchimp CEO Ben Chestnut explains the appeal of business texting. “SMS is a lot more direct and synchronous. Also, it’s just a great…

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SMS Marketing Podcast

In this episode of “Left on Read,” hosts Drew Davis and Nate Odell are joined by Chatitive’s CTO Daniel Pirone to discuss the trials, pitfalls and slippery slopes of building your own SMS marketing platform. Often times innovative, direct-to-consumer brands try to go it alone and build their own SMS marketing technology while not considering…

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