What you'll learn in this guide:
The CTIA Short Code Monitoring Handbook describes best practices for standard rate messaging services (SMS), multimedia messaging services (MMS), and free-to-end-user (FTEU) short code programs with the primary goal of providing the best customer experience for users.
Carriers reserve the right to implement their own SMS short code program requirements beyond the scope of the CTIA Short Code Monitoring Handbook. However, all carriers have reviewed and accepted the Handbook's content.
The CTIA Short Code Monitoring Handbook is divided into the following sections: Compliance Framework, In-Market Monitoring Guide, Audit Standards Guide, and Audit Standards.
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