SMS Marketing Podcast: Creating next generation texting conversations for DTC brands
In this episode of “Left on Read,” co-hosts Andrew Davis and Nate Odell discuss the ways in which brands can elevate their SMS/MMS marketing strategy. By making the channel 2-way compatible, innovative brands are going beyond spray-and-pray/promotional marketing. By collecting customer replies and transforming that data into robust workflows, brands are expanding text channel use cases from marketing and acquisition to commerce and support. Learn more about creating meaningful conversations at our blog. Also, check out Universal Music Group’s Sound of Vinyl for a great example of how unlocking 2-way communication over the text channel can have a great impact on your brand experience.