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SMS Marketing Blog

Insights and perspectives on SMS marketing innovations, Chatitive news, and company culture

SMS Marketing Automation

SMS Marketing Automation: Buy vs. Build

By Nate Odell / February 14, 2020
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SMS Marketing Automation: Buy vs. Build SMS marketing is picking up momentum. Consumers are increasingly asking for personalized brand experiences and increasingly ignoring older channels of communication such as email marketing. When it comes to customer acquisition, marketing, ecommerce & customer support use cases, SMS marketing is now gaining traction for direct-to-consumer, mobile first brands.…

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SMS Marketing Podcast: What you need to know about shared short code obsolescence

By Drew Davis / February 7, 2020
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In Left on Read’s inaugural podcast, hosts Drew Davis and Nate Odell discuss the history of shared short codes, why the practice of marketing with them is changing, and how dedicated short codes and 10DLC are allowing marketers to create more robust customer journeys.

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shared short codes

Shared Short Codes: Buyer Beware.

By Nate Odell / January 28, 2020
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Whether you are new to SMS Marketing or a veteran, the information in this post will be helpful in understanding and navigating the pitfalls of shared short codes. Before we begin let’s review some definitions. A short code is a five or six digit phone number companies use to send text messages to. These messages…

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SMS Marketing: 2020 Guide for Direct-to-Consumer Brands

By Nate Odell / January 19, 2020
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SMS marketing is not new in practice and yet, is still a nascent channel for how brands should be communicating with their customers. SMS marketing is gaining broader adoption when it comes to simple use cases such as blasting messages or sending alerts. Most SMS marketing solutions focus on using messaging in the same way…

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Case Study: Fast growing Peachd.com relies on Chatitive to sell and deliver daily lunches to office workers across the U.S.

By Nate Odell / December 5, 2019
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In a world cluttered by delivery apps, Peach wanted to create an easy-to-use, attention-grabbing mobile messaging solution to help solve the age-old question office workers often have; “what’s for lunch?” With Chatitive, Peach found a reliable text messaging partner who could not only scale to tens of thousands of mobile text conversations with customers per…

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5 successful SMS marketing strategies for ecommerce

By Nate Odell / November 24, 2019
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Mobile marketing via messaging is the fastest and most effective way to connect with your customers. This overview provides ecommerce and direct-to-consumer online businesses with five easy text message marketing strategies. If your business is already using traditional notification-based messaging, you will discover new ideas for taking your existing messaging capabilities to the next level.…

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Case Study: Blue Fever leverages Chatitive’s conversational, context-aware text messaging platform to deliver mood-relevant media

By Nate Odell / November 1, 2019
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Blue Fever helps teens cope with emotional distress and feelings of isolation. The system uses predictive AI to deliver videos and content tailored to the user’s mood, direct to their mobile device. To accomplish millions of monthly user interactions, Blue Fever relies on Chatitive’s context-aware, conversational messaging platform. Feeling Blue For teen girls, digital devices…

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