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SMS Marketing Blog
Insights and perspectives on SMS marketing innovations, Chatitive news, and company culture
Email marketing giant Mailchimp has acquired Chatitive in a deal that will aim at giving SMB customers the ability to interact with consumers via text messaging. In a feature for Fast Company, Mailchimp CEO Ben Chestnut explains the appeal of business texting. “SMS is a lot more direct and synchronous. Also, it’s just a great…
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Glossy recently spoke with Chatitive customer and Direct-to-Consumer Skincare darling PeaceOut Skincare about how Shopify SMS marketing is playing a key role in the company’s holiday push. Leveraging Chatitive’s end-to-end lifecycle messaging approach and Shopify integration, PeaceOut has seen their SMS subscriber list balloon from zero to more than 15,000 in less than six months.…
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eMarketer recently published an article highlighting emerging cosmetics brand and Chatitive customer PeaceOut Skincare and focusing on their explosive growth using SMS marketing. PeaceOut is a direct-to-consumer business built on Shopify and have been reimagining what direct-to-consumer engagement should be during the pandemic. After vetting many other Shopify SMS marketing technologies, PeaceOut selected Chatitive to…
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Nate and Drew give a round-up of how the eCommerce marketing landscape more than two months into widespread economic shut down. Recommended reading for this podcast: https://venturebeat.com/2020/04/29/spotify-listening-habits-during-the-pandemic-make-every-day-look-like-the-weekend/ https://www.businessinsider.com/shopify-ceo-says-retail-changes-expected-2030-are-happening-today-2020-5 https://fortune.com/2020/04/20/coronavirus-retail-industry-ecommerce-online-shopping-brick-and-mortar-covid-19/ Drew: I’m just looking at Shopify’s history over the last two months. Insane. Just… Nate: You know, who else, you know who else is absolutely crushing…
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Left on Read is back from a short hiatus to discuss new rules imposed by T-Mobile regarding SMS cart abandonment messages. Nate and Drew discuss what these new rules mean and how they will impact SMS marketing in the short and long term. Read more about the new rules at: https://chatitive.com/abandoned-shopping-cart-sms-rules-t-mobile/ Drew: Hello and welcome to…
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Effective May 1, 2020 T-Mobile has made significant policy updates for SMS cart abandonment notifications. All eCommerce businesses should pay attention as the changes rolled out are likely to be broadened and adopted by all major carriers. Not complying with these rules could land you and your eCommerce business in hot water. Chatitive monitors compliance…
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Nate and Drew have spent a lot of time pouring over what makes the SMS channel a great place to market to your customers. In this episode, Chatitive’s Director of Customer Success Connor Callahan joins to discuss SMS customer support. Connor brings a background of CS team management experience and provides a wealth of knowledge…
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Left on Read is back and discussing the top five SMS marketing mistakes modern marketers should avoid. You collect mobile phone numbers at a massive scale but do not opt in, or nurture the new subscriber in an appropriate time frame. Your SMS marketing promotions are the same as your email promotions. Your acquisition entry…
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Hello again! In this episode Drew and Nate veer off the “non-salesy” tenant of “Left on Read” to talk about Chatitive’s new SMS ROI calculator, a nifty free tool that compares your current email marketing ROI to results you could be seeing with a context aware messaging platform like Chatitive. Try it out at textingroi.com.…
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Still working remotely, Drew and Nate discuss the innovations taking place in RCS (Rich Communication Services) and what it will mean for business to consumer texting in the future. RCS is scheduled to be rolled out across all major carriers in the United States later this year. Dubbed by many the “App Killer,” RCS…
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