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SMS Marketing Blog

Insights and perspectives on SMS marketing innovations, Chatitive news, and company culture

Shopify SMS Marketing

Chatitive Shopify SMS Marketing–One of the Most Effective Channels

By Nate Odell / September 1, 2020
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eMarketer recently published an article highlighting emerging cosmetics brand and Chatitive customer PeaceOut Skincare and focusing on their explosive growth using SMS marketing. PeaceOut is a direct-to-consumer business built on Shopify and have been reimagining what direct-to-consumer engagement should be during the pandemic. After vetting many other Shopify SMS marketing technologies, PeaceOut selected Chatitive to…

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SMS Marketing Podcast

SMS Marketing Podcast: How COVID-19 is impacting eCommerce marketing

By Drew Davis / May 26, 2020
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Nate and Drew give a round-up of how the eCommerce marketing landscape more than two months into widespread economic shut down. Recommended reading for this podcast: https://venturebeat.com/2020/04/29/spotify-listening-habits-during-the-pandemic-make-every-day-look-like-the-weekend/ https://www.businessinsider.com/shopify-ceo-says-retail-changes-expected-2030-are-happening-today-2020-5 https://fortune.com/2020/04/20/coronavirus-retail-industry-ecommerce-online-shopping-brick-and-mortar-covid-19/ Drew: I’m just looking at Shopify’s history over the last two months. Insane. Just… Nate: You know, who else, you know who else is absolutely crushing…

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SMS Marketing Podcast

SMS Marketing Podcast: New T-Mobile SMS Cart Abandonment Rules

By Drew Davis / May 12, 2020
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Left on Read is back from a short hiatus to discuss new rules imposed by T-Mobile regarding SMS cart abandonment messages. Nate and Drew discuss what these new rules mean and how they will impact SMS marketing in the short and long term. Read more about the new rules at: https://chatitive.com/abandoned-shopping-cart-sms-rules-t-mobile/ Drew: Hello and welcome to…

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New T-Mobile SMS Cart Abandonment Rules

By Nate Odell / May 6, 2020
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Effective May 1, 2020 T-Mobile has made significant policy updates for SMS cart abandonment notifications. All eCommerce businesses should pay attention as the changes rolled out are likely to be broadened and adopted by all major carriers. Not complying with these rules could land you and your eCommerce business in hot water. Chatitive monitors compliance…

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SMS Marketing Podcast

SMS Marketing Podcast: Effective ways to use SMS customer support

By Drew Davis / April 8, 2020
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Nate and Drew have spent a lot of time pouring over what makes the SMS channel a great place to market to your customers. In this episode, Chatitive’s Director of Customer Success Connor Callahan joins to discuss SMS customer support. Connor brings a background of CS team management experience and provides a wealth of knowledge…

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SMS Marketing Podcast

SMS Marketing Podcast: Top Five SMS Marketing Mistakes to Avoid

By Drew Davis / March 31, 2020
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Left on Read is back and discussing the top five SMS marketing mistakes modern marketers should avoid. You collect mobile phone numbers at a massive scale but do not opt in, or nurture the new subscriber in an appropriate time frame. Your SMS marketing promotions are the same as your email promotions. Your acquisition entry…

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SMS Marketing Podcast

SMS Marketing Podcast: Chatitive SMS ROI vs Email

By Drew Davis / March 25, 2020
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Hello again! In this episode Drew and Nate veer off the “non-salesy” tenant of “Left on Read” to talk about Chatitive’s new SMS ROI calculator, a nifty free tool that compares your current email marketing ROI to results you could be seeing with a context aware messaging platform like Chatitive. Try it out at textingroi.com.…

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SMS Marketing Podcast

SMS Marketing Podcast: What the Future of RCS Means for Text Marketing

By Drew Davis / March 20, 2020
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  Still working remotely, Drew and Nate discuss the innovations taking place in RCS (Rich Communication Services) and what it will mean for business to consumer texting in the future. RCS is scheduled to be rolled out across all major carriers in the United States later this year. Dubbed by many the “App Killer,” RCS…

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SMS Marketing Podcast

SMS Marketing Podcast: How to build a list of SMS subscribers for your brand texting campaigns

By Drew Davis / March 11, 2020
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It’s business as usual, but Drew and Nate take the podcast remote as the risk of a COVID-19 outbreak in the greater Seattle region grows. In this episode Drew and Nate outline strategies to gain/grow a list of SMS subscribers. Robust brand texting platforms such as Chatitive allow their customers the opportunity to collect phone…

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SMS Marketing Podcast

SMS Marketing Podcast: Don’t be seduced by unintelligent text marketing solutions

By Drew Davis / March 3, 2020
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In this episode of Left on Read, Nate and Drew discuss what is separating first generation SMS marketing from the innovation leaders in text marketing such as Chatitive. Terms such as “two-way texting”, “conversational SMS,” and “personalized mobile messaging” are confusing and can make it difficult selecting a text marketing platform for your brand. In…

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