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SMS Marketing Blog
Insights and perspectives on SMS marketing innovations, Chatitive news, and company culture
In this episode of Left on Read, Nate and Drew discuss what is separating first generation SMS marketing from the innovation leaders in text marketing such as Chatitive. Terms such as “two-way texting”, “conversational SMS,” and “personalized mobile messaging” are confusing and can make it difficult selecting a text marketing platform for your brand. In…
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In this episode of “Left on Read,” hosts Drew Davis and Nate Odell are joined by Chatitive’s CTO Daniel Pirone to discuss the trials, pitfalls and slippery slopes of building your own SMS marketing platform. Often times innovative, direct-to-consumer brands try to go it alone and build their own SMS marketing technology while not considering…
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In this episode of “Left on Read,” co-hosts Andrew Davis and Nate Odell discuss the ways in which brands can elevate their SMS/MMS marketing strategy. By making the channel 2-way compatible, innovative brands are going beyond spray-and-pray/promotional marketing. By collecting customer replies and transforming that data into robust workflows, brands are expanding text channel…
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SMS Marketing Automation: Buy vs. Build SMS marketing is picking up momentum. Consumers are increasingly asking for personalized brand experiences and increasingly ignoring older channels of communication such as email marketing. When it comes to customer acquisition, marketing, ecommerce & customer support use cases, SMS marketing is now gaining traction for direct-to-consumer, mobile first brands.…
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In Left on Read’s inaugural podcast, hosts Drew Davis and Nate Odell discuss the history of shared short codes, why the practice of marketing with them is changing, and how dedicated short codes and 10DLC are allowing marketers to create more robust customer journeys. Drew (00:23): Hello and welcome to Left on Read, a…
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Whether you are new to SMS Marketing or a veteran, the information in this post will be helpful in understanding and navigating the pitfalls of shared short codes. Before we begin let’s review some definitions. A short code is a five or six digit phone number companies use to send text messages to. These messages…
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SMS marketing is not new in practice and yet, is still a nascent channel for how brands should be communicating with their customers. SMS marketing is gaining broader adoption when it comes to simple use cases such as blasting messages or sending alerts. Most SMS marketing solutions focus on using messaging in the same way…
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In a world cluttered by delivery apps, Peach wanted to create an easy-to-use, attention-grabbing mobile messaging solution to help solve the age-old question office workers often have; “what’s for lunch?” With Chatitive, Peach found a reliable text messaging partner who could not only scale to tens of thousands of mobile text conversations with customers per…
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Mobile marketing via messaging is the fastest and most effective way to connect with your customers. This overview provides ecommerce and direct-to-consumer online businesses with five easy text message marketing strategies. If your business is already using traditional notification-based messaging, you will discover new ideas for taking your existing messaging capabilities to the next level.…
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Blue Fever helps teens cope with emotional distress and feelings of isolation. The system uses predictive AI to deliver videos and content tailored to the user’s mood, direct to their mobile device. To accomplish millions of monthly user interactions, Blue Fever relies on Chatitive’s context-aware, conversational messaging platform. Feeling Blue For teen girls, digital devices…
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