SMS Marketing Blog

Insights and perspectives on SMS marketing innovations, Chatitive news, and company culture

Case Study: Blue Fever leverages Chatitive’s conversational, context-aware text messaging platform to deliver mood-relevant media

By Drew Davis / November 1, 2019
Category: ,

Blue Fever helps teens cope with emotional distress and feelings of isolation. The system uses predictive AI to deliver videos and content tailored to the user’s mood, direct to their mobile device. To accomplish millions of monthly user interactions, Blue Fever relies on Chatitive’s context-aware, conversational messaging platform. Feeling Blue For teen girls, digital devices…

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